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We are not here to save or revive Detroit. We are here to invest our skillset.

about Michael cousins II

I was kicked out of the graphic design BFA program at the end of my sophmore year of college. In a nutshell they told me to reapply when I got better (lack of exposure to graphic design growing up was what I chalked it up to). So I spent the summer working for a local advertisement agency in Niles, Michigan co-headed by Muta Mwenya & Glenn Roper. At the agency, I was thrown in the fire and learned how to run a business while growing as a designer. When the summer ended, I put academic red tape aside I graduated without the BFA.

Detroit Cousin started in 2011 as a blog and an outlet to put an otherwise positive spin on the negative and more prevalent narrative that was Detroit's image. The name is being derived from being born in but moving from Detroit to Oak Park as a kid, so I positioned myself in the role of a cousin to the Detroit family. Shortly after, I modified the 'be the change you wish to see in the world" quote and quickly learned how much it resonated with people. As things picked up I needed more help outside the work my wife Jessica and I put in.

As fate would have it my friends Ari, Lance, Nathan, & Che came aboard to push the "Be the change" campaign and other social focused designed projects forward. Detroit Cousin now has evolved into a design studio specializing in identity & collateral design. I work with companies and organizations to get them results so If you are in need of a identity face lift or just staring out, lets talk