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Design process


Q&A design brief that helps the client clarify what they need. Then I follow up with research and brainstorming of initial ideas.


Sketching by hand helps me find a strong design direction. Going straight to a computer often restricts possibilities and that creative freedom is essential to the exploration of many directions before narrowing it down to what works.


Once the strongest designs are developed, they are taken into a digital program like Adobe Illustrator or Adobe Photoshop for further refinement.


The strongest two or three designs are shown in .pdf format where the client can think over the designs and provide feedback.

Finishing touch

This involves making revisions until the right direction is reached. The aim is to develop a visual identity that is inline with the clients vision and works for decades to come. If this sounds like a direction you want to move in, lets talk!