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Why ‘so much’ for a book cover?




Why ‘so much’ for a book cover?

michael cousins

  1. Authors who have hired a professional designer report an 18% increase in book sales.
    Thanks to the self-publishing survey by the Taleist crew, over 1000 self-published authors responded and gave us this feedback!
  2. The cover is as important as the contents. A beautiful, professional book cover will put you far ahead of your competition.
  3. The expertise required to do book covers – especially when dealing with photo-manipulation, using resources or other artists to provide photography or illustrations- increases the more defined your vision is. It’s important to have confidence in your designer, and that they can handle any specific requests you might have.
  4. Designers are open to payment plans, so ask them if you can organize paying it off over a number of weeks.
  5. Compare the amount of royalties you expect to receive with a poor looking book cover vs a professional looking book cover. The money it makes you would pay off the price you paid for it, and continue to bring in further royalties.
  6. How proud would you feel, how much more confident you would feel, promoting a book cover that you absolutely adore and know looks stunning. Imagine being interviewed on a blog, on a podcast, on a radio station or television. You want the cover to represent your story, and YOU as a brand. You want to shove it in to the hands of your friends, family, and readers and see their faces light up when they see the time and effort spent on the cover.
  7. Having a professionally designed book cover will expand your readership. Your local writing and reading groups will pick it up, but so will other
    designers who are impressed with the cover. So will illustrators, photographers, and other artists who appreciate beautiful, well thought out design. You will hit two separate target demographics for two alternate purpose, essentially killing two birds with one stone.
  8. Imagine you’ve decided to renovate your lounge room. You will spend many years looking at the interior of your lounge room and you want to define it with your personality, your character, your story. Would you hire your friend, or uncle, or sister to be your interior decorator? Or would you invest the money to get it right since you’ll be spending many, many years looking at the walls and the floors and the furniture? You’ll be inviting friends and family over to look as well, to be emotionally involved in this lounge room, you want them to return to it again and again. It is worth the commitment

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