"DeviantArt’s strength comes from it’s phenomenally large and loyal user base. They consider themselves a community, not a business, united in love and support of art and artists. In partnering with DeviantArt to redefine their core beliefs to enable growth, we were ever-mindful of their relationship to their community and the impact of changes to the brand and experience.
To guide these changes we defined and articulated their core story — “Bleed and Breed Art.” This is a bold promise and challenge from the world’s largest collective of digital art and artists to nurture creativity and spread art throughout the world."
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