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fine tuning

michael cousins

Growing up, I thought the old Detroit Lions logo was a spikey deformed mouth lion with a white eye. Now why in the world did I see that? Was it because I have an eye for mutated lions, too active of an imagination or was it because of a lack of fine tuning? Looking at the lion on the right, the element that separates the head and the front legs is that white dot, which I mistook for an eye. However, by simply defining the legs and mane with just the white space without veering away from the original logo, the logo is easily identifiable as a lion.

When designing a logo thats supposed to be easily identifiable, why not make sure its easily identifiable.